Fast-Start Follow-Up Email Sequence for “Recently Sold in Your Neighborhood” Market Report Offer Playbook

Use the fill-in-the-blanks, fast-start Follow-Up Email Sequence to set up the follow-up email sequence for your “Recently Sold in Your Neighborhood” Market Report Offer Playbook and get to launch quickly.

Nurture inbound prospects with a four-touch email campaign is designed to deliver value, build urgency, and drive appointment bookings over the course of 10 days.

Pro Tips

1. Personalize subject lines with recipient’s name or neighborhood.

2. Use clear, benefit-driven CTAs in buttons.

3. Send from your personal business email address to boost open rates. (ex. [email protected] instead of [email protected] or [email protected])

4. Automate follow-ups but monitor for hot leads to call within 2 hours.

Benchmark Metrics to Track Against

1. Email Open Rate ≥ 40%

2. Click-to-Schedule Rate ≥ 20%

3. Inbound Appointment Rate ≥ 25%

Your 4-Touch Fast Start Follow-Up Email Sequence

Email #1: Immediate Delivery (Within 1 Hour of form submission)

Email Subject: Here’s Your [Month] Market Report for [Neighborhood]

Email Body:

Hi [First Name],

Thank you for requesting your personalized Home Valuation Report. You can download your detailed [Month] Market Report for [Neighborhood] here: [Download Link].

Inside, you’ll find key insights on recent sales trends, pricing shifts, and market conditions specific to your area—valuable data to help you understand your home’s current value.

If you’d like, I’m offering a free 15-minute consultation to discuss how these insights apply specifically to your property and answer any questions you have.

[Schedule Your Free 15-Min Consultation]

Looking forward to helping you understand your home’s true worth!

Warm regards,

[Your Name]

[Your Meeting Booking Link]

Email #2: Day 2 Reminder - Wait One Day Then Send

Email Subject: “3 Sale Highlights from Your Report”

Email Body:

[First Name],

I wanted to highlight three recent sales from your [Month] Market Report that truly stand out in [Neighborhood]:

1. [Sale 1]: Sold for $X, showing strong demand in [street/area].

2. [Sale 2]: Listed lower but closed quickly, proving the value of accurate pricing.

3. [Sale 3]: Achieved a sale above asking price within [days]—the market is active!

These examples show just how important it is to price your home accurately to sell faster and for the best price.

Don’t miss the opportunity to get tailored advice on your home’s value.

[Schedule Your Free 15-Min Consultation]

Warm regards,

[Your Name]

[Your Meeting Booking Link]

Email #3: Day 5 Social Proof - Wait 2 days then send

Email Subject: “Case Study: Sold for $X Above Asking in [Neighborhood]”

Email Body:

[First Name],

Here’s a quick success story from a recent client in [Neighborhood]:

They listed their home at [price], and within just [days], we negotiated a final sale price $X above asking. Their experience? “Working with [Your Name] made the whole process simple, fast, and profitable. I wouldn’t have believed it if I hadn’t seen it myself!”

Would you like to see how we can achieve similar results for your home?

[Schedule Your Free 15-Min Consultation]]

Warm regards,

[Your Name]

[Your Meeting Booking Link]

Email #4: Day 10 Final Push

Subject: “Last Chance: Free Consult Slots Fill Fast”

Body:

Hi [First Name],

Just a quick reminder—our free consultation slots are filling up fast this month, and I don’t want you to miss out.

This is your chance to get personalized market insights and an expert perspective tailored to your property to help you sell with confidence and speed.

We only make 50 free personalized home valuation reports available each month, so claim yours before they’re gone:

[Schedule Your Free 15-Min Consultation]

Thank you again for trusting me with your home valuation needs.

I’m here to help every step of the way.

Warm regards,

[Your Name]

[Your Meeting Booking Link]

Time To Take Action

The difference between a pipeline that fizzles out and one that fuels listing appointments is simple: consistent, timely follow-up and clear next steps.

The emails above are by no means perfect, but they’re good enough for you to launch your campaign quickly, start turning inbound leads from “Recently Sold” Market Reports into booked listing appointments, and optimize the campaign until the number of monthly appointments generated from it become predictable. 

And that’s exactly what we created this sequence to help you do.

Don’t let opportunities slip away or get lost in the shuffle. Prospects may be reading some other agent’s market reports as we speak, tracking their home’s value, and looking for an expert who’ll be first to show up and guide them through their journey.

Get your campaign launched, respond fast to convert interested sellers into scheduled appointments, measure your results against the benchmark metrics, and focus on refining your audience targeting (who you spend money to send you offer to) to improve conversions. 

The market is moving. Your leads are moving. Don’t get left behind.

Want some help getting this launched? Book A Free Strategy Session. Let’s make your real estate marketing work for you while you sleep.