Before potential clients even visit your website, they’re searching for services like “Body Sculpting near me” or “HydraFacial clinic in [city].”

Your Google Business Profile is the digital storefront that helps you appear in local search and Google Maps. It’s also where clients can leave reviews, book appointments, and message your spa.

TABLE OF CONTENTS

1. Step 1: Claim or Create Your Google Business Profile

2. Step 2: Verify Your Listing

3. Step 3: Add an Appointment Booking Link

4. Step 4: Turn On Google Messaging

5. Step 5: Add Photos, Services, and Your Business Description

6. Step 6: Use GoHighLevel to Automate Review Collection

7. Step 7: Expand Your Listings for More Reach (Optional)

Step 1: Claim or Create Your Google Business Profile

If your medical spa already exists on Google Maps, claim the listing. If not, create one from scratch.

1. Go to https://business.google.com and sign in using your business email.

2. Search for your business name. If it’s listed, claim it. If not, click “Add your business to Google.”

3. Set your business name and choose your category (e.g., Medical Spa, Skin Care Clinic, or Spa).

4. Enter your physical business address — this is required to appear on Google Maps.

5. Add a phone number and website URL. If you don’t have a website yet, use your booking link from GoHighLevel.

Step 2: Verify Your Listing

Google will ask you to verify your listing. You may receive a:

• Postcard to your spa’s physical address

• Phone call

• Email (in some cases)

Once verified, you’ll gain access to the Google Business dashboard to make edits and add content.

How to verify your Google listing?

Step 3: Add an Appointment Booking Link

To drive bookings directly from Google, add your GoHighLevel calendar link to the profile.

1. From your Google Business dashboard, click Edit Profile > Booking.

2. Paste your GoHighLevel booking calendar link (can be service-specific or general).

3. This will show as a “Book Online” button on your listing.

Pro Tip: Streamline consultation bookings by creating different calendar links for each service you offer: Body Sculpting, HydraFacial, etc.

Learn how to set up calendars here

Step 4: Turn On Google Messaging

Enable real-time chat with potential clients browsing your listing.

1. In your Google Business dashboard, navigate to Messages.

2. Toggle messaging to “On”.

3. Download the Google Business mobile app to manage conversations on the go.

Pro Tip: You can use GMB messaging with HighLevel’s Unified Inbox if you're manually managing lead flow.

Step 5: Add Photos, Services, and Your Business Description

A fully built-out Google Business Profile builds trust and drives conversions.

• Upload high-quality photos of your clinic, equipment, treatment rooms, and results.

• Add each of your core services (e.g., Botox, Fillers, Laser Hair Removal, PRP).

• Use location and treatment keywords in your business description (e.g., “Luxury medical spa in Austin offering advanced anti-aging and skincare treatments”).

Amplifiers

Advanced tools you can use to take your results to the next level

Amplifier #1: Use GoHighLevel to Automate Collecting Reviews

Positive reviews are one of the biggest drivers of new bookings. Create a Post-Appointment Review Request Workflow in HighLevel to help you collect them consistently on autopilot. For best results, be sure to include the following action steps:

1. A delay of 1–2 hours after the appointment

2. A follow-up SMS with a personalized message and direct link to your review page

Amplifier #2: Get Listed On More Directories To Increase Your Reach

Push your business info to Yelp, Bing Places, Apple Maps, etc.

Top ranking local businesses have approximately 81 citations from top local business directory websites. So, being proactive about ensuring your med spa is listed on popular online directories beyond Google will not only get you found online by prospects researching their options on across the internet, but also, contribute to its Google search ranking over time.

Keep your name, address, and phone number consistent across all listings

Google loves to see that a business's name, address, and phone number is consistent across all the main business directories on the internet. Ensuring your business's name, address, and phone number are published accurately (and that data stays accurate) across online business directories will help you make sure you are positioned to capture more eyeballs online creating more opportunities to start conversations that can turn into new leads and purchases.

Need help getting this done? Start a free trial. Let’s make your med spa the top-rated name in town.